Pinterest is one of the most popular social media platforms with a user base of over 400 million people. With its visually-driven content, it provides an excellent opportunity for businesses to showcase their products and services to a large audience. However, to make the most out of Pinterest, you need to have a good number of followers. Having a high number of followers on Pinterest can help boost your brand’s visibility, increase website traffic, and ultimately drive sales. In this article, we will discuss 10 tips and tricks that you can use to increase your Pinterest followers and achieve your business goals. So, if you’re ready to take your Pinterest game to the next level, read on.
10 Tips And Tricks
Pinterest is a platform where you can create and share boards, save pins, and discover content. If you are a blogger, small business owner, or someone who wants to increase their Pinterest following, you need to know some tips and tricks to get more followers. Here are ten tips to get more Pinterest followers:
1. Optimise Your Profile
Your Pinterest profile is the first thing people see when they visit your page. Make sure your profile picture, username, and bio accurately represent your brand. Use keywords related to your niche in your bio and board descriptions to help people find your content.
2. Pin Quality Content
To get more followers, you need to pin quality content. Pin images that are eye-catching and relevant to your audience. Pin content that aligns with your niche and provides value to your followers.
- Add detailed and keyword-rich descriptions to your pins to increase their visibility and reach.
- Use hashtags strategically to help your pins show up in relevant search results and attract more followers.
- Create original content such as infographics, tutorials, and DIY guides to showcase your expertise and provide value to your audience.
- Curate content from other credible sources in your niche to supplement your own pins and offer a diverse range of content to your followers
3. Pin Consistently
Consistency is key when it comes to Pinterest. Pin regularly to keep your followers engaged and attract new ones. Pin at least once a day to keep your account active.
- Pinning consistently helps you stay top of mind with your followers and attract new ones.
- Make a pinning schedule and stick to it to see steady growth in your Pinterest following.
- Don’t forget to mix up your content and pin a variety of images to keep your Pinterest profile fresh and interesting.
4. Join Group Boards
Group boards are a great way to reach a wider audience and get more followers. Join group boards that are relevant to your niche and actively participate by pinning quality content. Joining group boards on Pinterest is a great way to network with other users and gain more followers. Take advantage of the exposure provided by group boards to grow your Pinterest followers and engagement.
- Don’t just join any group board, research and choose ones that have active and engaged members.
- Create your own group board and invite other pinners to join to increase your exposure and following.
5. Engage with Other Pinners
Engage with other pinners by commenting on their pins, repinning their content, and following them. This will help you build relationships and attract new followers.
- Like and comment on other pins that are relevant to your niche to increase visibility and engagement.
- Follow other users who are actively sharing content in your niche to increase your reach and exposure.
- Repin high-quality pins from other users to diversify your content and showcase your interests.
- Join Pinterest communities or groups to connect with other like-minded individuals and collaborate on shared boards.
6. Use Rich Pins
Rich pins provide more context and information about your content. They include additional details like a description, website, and author. Use rich pins to help your content stand out and provide more value to your followers
- Make sure to add relevant metadata to your website for rich pins.
- Use product pins to showcase your products and link them back to your website.
- Optimise your content for Pinterest SEO to increase visibility of your pins.
- Create a dedicated Pinterest board for your rich pins to help your followers find and engage with them easily.
7. Promote your Pinterest profile
Promote your Pinterest profile on other social media platforms like Facebook, Instagram, and Twitter to attract more followers. You can also add a Pinterest widget to your website or blog, encouraging your visitors to follow you on Pinterest.
- Include your Pinterest handle or profile link in your email signature and other marketing materials to increase visibility.
- Utilise Pinterest advertising to promote your profile to a wider audience.
8. Use relevant keywords
Just like with any other search engine, keywords play a significant role in Pinterest’s search algorithm. Make sure to include relevant keywords in your pin descriptions, board titles, and profile description to make it easier for people to find your content.
- Use targeted keywords in your board and pin descriptions for better discoverability.
- Research popular keywords and trending topics to optimise your content.
- Utilise hashtags in your pins to increase visibility.
- Use keyword-rich titles for your boards and pins to attract your target audience.
- Incorporate long-tail keywords to increase your chances of being found in searches.
9. Analyse Your Pinterest Analytics
Use Pinterest Analytics to monitor your performance, identify your most popular pins, and gain insights into your followers’ demographics and interests. Use this data to adjust your strategy, create more engaging content, and attract more followers.
- Identify your top-performing pins and create more content around those topics.
- Keep an eye on your engagement rate and optimise your pins for maximum engagement.
- Look at your audience demographics to understand who your followers are and tailor your content to their interests.
- Use the “Interests” section in your analytics to find new content ideas and target your content to new potential followers.
10. Collaborate with Other Pinners
One effective way to gain new followers on Pinterest is to collaborate with other pinners in your niche. Find other pinners with similar interests and ask to collaborate on a board or two. This can help you tap into their audience and gain new followers who are interested in the same type of content. It can also help you build relationships with other pinners and establish yourself as an authority in your niche.
Getting more followers on Pinterest is a slow process and it needs a lot of time and effort. A good strategy can help you skyrocket your number of followers on pinterest. With tips and tricks mentioned in this article, you can effectively increase your total followers.