Facebook is the world’s biggest social media forum, with over 3 billion users worldwide. You can quickly increase your brand’s awareness and engagement with different Facebook tools. One of the best tools is a Facebook contest. Contests are fun to run, and people like them very much. You can benefit greatly from running a creative contest on Facebook with such ease and with so little effort that it will generate great results.
How to Create a Facebook Contest
If you are a beginner and need help figuring out where and how to start your contest on Facebook, you no longer have to worry about it. Because in this post, we will describe a detailed guide and step-by-step process on how to run a Facebook contest.
Set Your Goals
The very first step is setting up your main objectives for the contest. The selection of goals is critical and varies from brand to brand. You may enhance sales, increase brand engagement, get new followers, increase website traffic, promote product releases, conduct market research, or build an email list of subscribers.
Decide The Type Of Content
Once your goal is set, you need to decide what type of content will help you achieve your objective through the Facebook contest. Some of the most famous ways are liking the post, writing a comment, following the brand, sharing the post, and making videos or pictures.
A giveaway requires the user to engage with the post by commenting, liking, or sharing. You can add a question to which users have to respond. You may ask the participants to answer the question correctly in the comment box. Moreover, they may tag 3 friends or share this post. The more entries there are, the better the reach will be.
The other way is to ask users to make a picture or video on a specific theme. You can get them to post those photos or videos on their social media handles or ask them to submit them on your website through a link provided by you. Additionally, you can conduct photo votes too. In photo votes, people post a specific photo. The picture that gets the most likes or shares is the one that is selected as the winner.
Specify Rules And Regulations
Once you have dealt with the type of content, you should next define clear rules and regulations for the contest. These rules can include Facebook restrictions regarding competition and your limitations.
You must decide: who can be the participants? How many entries can be made? What is the participant’s most likely age? What are the contest’s start and end dates? Which contestants are eligible to be disqualified?
Moreover, Facebook’s rules include the type of data you can obtain from contestants and the way you can get that data.
Choose The Prize
After you have written clear rules, you now have to choose the prize for the winner or winners. You must carefully select the award the users or participants will be interested in. You cannot announce a giveaway of $5 or $10 and ask participants to participate in a way that might require some effort, like submitting a video.
Moreover, it would help if you matched the prize with your goal, like why you wanted to have a contest. The award must reflect your brand. For example, if you are a brand of shoes, the prize should be a pair of shoes given to the participant(s). So, you must align your objectives or brand strategy with the contest so that people can know about you.
Create A Post
At this step, you should create a post for the announcement of the contest. You can create a simple post or use any other tool. Some of the well-known tools for competitions are Wishpond, Rafflepress, Heyo, and Fastory. These tools provide different layouts for all social media contests, including Facebook.
As far as the post on Facebook is concerned, you should make attractive images, write an engaging description, and include all the necessary information that participants must know. These features will enhance the contest’s reach. Further, remember to include a call to action (CTA) button.
We suggest including other options that invoke more interest in the audience. Make sure to shorten a post and ask for the necessary information that may impact your post’s engagement.
Promote The Post
There are several ways to promote your post. The organic method entails increasing the number of reshares or comments. The other process is inorganic, which is about running an ad.
Sometimes more than simply posting your contest announcement is required. It would be beneficial if your post received increased engagement. You’ve probably seen some sponsored posts. These are supposed to be created similarly by investing in an ad campaign. You can run an ad campaign through Facebook advertising and boost your post. You will surely get more likes, shares, and followers. Another thing you can do is share this contest on different social media accounts to increase traffic.
Announce The Winner
Now it is time to announce the winner. Yay! the announcement of the winner is the most awaited time for a competition. Every contest is complete with announcing its winner.
You should select the best participant based on all criteria or rules you mentioned and make the BIG announcement. For this, create an engaging post where you can thank all the participants and announce the winner.
Moreover, you need to contact the winner. You can take the winner on the live video call to increase the post’s reach. The winner’s announcement gives closure to your contest and gives you a chance to prove yourself as a brand in front of new followers. The information will also increase your future post’s reach.
Track Your Performance
The final thing that you should do is track your key performance indicators (KPIs). It is time to test what type of content and how much engagement you get through likes, shares, and comments. You can check the email list you built in this contest, which you can later use for the emailing newsletters.
Moreover, you can gain several insights and suggestions about the future Facebook contest you plan to run.
Why should you run a Facebook contest?
People are getting way more interested in Facebook contests. They have become trendy due to the following reasons.
Engagement
One of the primary reasons for running contests or giveaways is to enhance users’ engagement with your brand. When a competition is announced, user interaction with the brand increases, which may boost sales or generate leads.
Brand Awareness
Another important reason you should run the Facebook contest is to increase brand awareness. You gain new followers, and users come to know about your brand, which exists. They will increasingly add to your brand’s value, or “brand equity.”
Data Collection
The third reason is that you might be doing market research about an existing or new product or even consumer behaviour. The Facebook contest is an effortless way to conduct market research. It can provide actual data and responses for your research.
Conclusion
Facebook contests play a vital role in increasing user interactions. They have become part of the brand’s strategies for raising brand awareness and driving sales. Facebook Contests are one of the best tools to boost your reach and gain new followers. They are pretty easy to manage. In this beginner’s guide, we have explained the step-by-step process through which you can run a Facebook contest easily and get good results.
After running a contest, it would be best to devise a strategy on the data you have obtained through this contest. For example, you can send emails or newsletters to participants for upcoming exciting events or announce discounts or promotions by your brand. Now get your contesting game on! and get great results!
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