LinkedIn is the world’s largest professional network on the internet. People can use LinkedIn to discover the right job or internship. They can also use LinkedIn to attach and strengthen professional relationships and can learn the skills they need to succeed in their professional career.
A comprehensive LinkedIn profile can help people connect with opportunities by unveiling their exceptional professional stories through their professional experience, skills, and education. People can also use LinkedIn to arrange offline events, join groups, write articles, post photos and videos, and so on.
What is a LinkedIn Cover Photo?
A LinkedIn cover photo is an image that people put up on their LinkedIn profiles. This is also known as a LinkedIn background photo or LinkedIn profile banner. When a person creates a LinkedIn account, he/she needs to put his/her image to make the account identifiable.
Your LinkedIn background photo is a way to represent your brand and your personality. When you use it correctly and wisely, your LinkedIn cover photo or background photo helps new contacts and hiring supervisors get a sense of your brand and get to know you well.
Importance of a LinkedIn Cover Photo
The LinkedIn background image plays a very important role in representing your personality and brand. It shows others the following important things;
Who Are You?
The LinkedIn background image tells others who you are. For example, if someone puts an image of the scene as his/her LinkedIn background photo showing a laptop placed on a table along with some books and a notepad putting aside and a cup of coffee. What does this picture show to visitors? It, simply, represents that the person is a content writer. So, you can easily tell your audience who you are, just by using a single picture.
What do You do?
You can also tell others about your work or what you do by choosing a suitable background image for your LinkedIn account. For example, if you are a chemist, you can put an image of a laboratory in which a person is standing there doing some chemical experiment. In this way, you can represent your work or profession in a single image.
What is Your Brand?
This is maybe the best reason to have a cover photo on the LinkedIn profile. If you create a LinkedIn account for business purposes to spread your brand awareness, then you can do it in a very easy and simple way. After creating an account and showing all the information regarding your business in your LinkedIn profile, you are just required to put an image of your brand/product/service as your LinkedIn background image. It will say all about your brand to the audience itself.
Ultimate Guide for LinkedIn Cover Photo Size
For Personal Profile
For the personal profile, the LinkedIn profile picture size must be 400 x 400. It will be shown in a square shape. While the LinkedIn background image size for the personal profile must be 1584 x 396.
For a Business Page
For a business page, the LinkedIn company/business logo size must be 300 x 300. While the LinkedIn banner/cover photo size for the business page must be 1128 x 191.
For LinkedIn Posts
- For the LinkedIn post single or multi-image, the size must be 1080 x 1080 (square) and 1920 x 1080 (portrait).
- While for the LinkedIn article featured image, the size must be 1200 x 644
- Whether for the LinkedIn article banner image, the size must be 600 x 322
- LinkedIn image sizes for the blog posts link images, the size must be 1200 x 627
- For the LinkedIn carousel posts, the size must be 1080 x 1080 OR 1920 x 1080
- For the LinkedIn carousel best format, the PDF LinkedIn video size must be 256 x 144 (minimum) to 4096 x 2304 (maximum).
- For the LinkedIn video file, the size must be 75 KB to 200 MB.
- The maximum length for the LinkedIn video must be 10 minutes.
- LinkedIn Stories image size must be 1080 x 1920.
For LinkedIn Events
- For the LinkedIn event logo, the size must be 300 x 300 – square
- While for the LinkedIn event banner, the size must be a 16:9 ratio so 1600 x 900 pixels works
For LinkedIn Groups
- LinkedIn groups logo size must be 300 x 300
- While the LinkedIn groups’ banner size: must be 1536 x 768
Always Remember When Creating the LinkedIn background Image:
Stay on Your brand
It does not make much sense to put an image on your LinkedIn profile that is completely irrelevant to your brand and what you do. For example, a photo of kittens, dogs, or cats might be cute, but if it does not match your financial consulting business, do not incorporate it.
Always keep in your mind that LinkedIn is a professional networking website
Just think of your LinkedIn profile banner or cover photo as your company/business billboard.
Show Your Important Details in Front and Center
Your LinkedIn profile banner image or background photo is the perfect place to let others know how they can contact you. Must include your email address, phone number, and website in the centre of the LinkedIn background image, if you want to. In this way, if potential customers want to get in touch, they can do so without hassle.
Keep it Simple
It is easy to spend hours working on templates, colours, and designs to create your LinkedIn banner image. So, do be lazy in this matter. Do not overdo it. Putting your business/company logo, contact details, and minimal extra details will assure that the important information is there, without devastating your profile. Alignment of your LinkedIn profile image background image is also important as your profile picture will be shown on the left of the LinkedIn banner. Creating your brand, and a stand-out LinkedIn banner will make your profile look more attractive and more professional to visitors.