We have seen social media changing over the years. Social platforms have transformed from being a place of social interactions to now a place for brands and businesses to advertise. What changes too along with it is the trend. A lot can transform in a year, trends drastically shift the way platforms operate. Our prediction on the new social media trends can be a big help in creating the content and will you abreast in setting the trend.
Top 10 Social Media Trends For 2024
While we can always stick to our goals and plans, a little experiment that brings engagement can add to major growth. We have studied social media thoroughly and no one can go blind to algorithm switches and the new updates the internet comes with. Read our full blog to find out which trend you can focus on this year to climb the ladder of success.
1. More AI-Generated Contents
AI-generated content has been popular since last year. With a growing number of brands, the need to create content is high in demand. Here, AI comes to the rescue. It saves lots of time and gives ample ideas to work with. Artificial intelligence is also seen as saving money for marketers. Study shows that 40% of businesses use AI to grow their brands and stand out in the market. Even though there’s always a need to create more personalized content, that has a human touch to it.
Social media creatives have been getting expert in using prompts to bring unique ideas to keep the work plagiarism-free. AI not only helps with writing, but also images, video edits, and more. We will see more ways AI is being used and AI tools created to ease the demand for content in the fast-paced world of the internet.
2. Video Contents- Short & Long
While short video content is still in demand and easy to stand out, long-form videos have taken back their place. To maintain the authenticity of the content and curiosity to learn more about a subject, long-form content is still in demand. Educational brands, YouTube creators, and informational videos tend to keep the audience engaged for a longer time. People drift towards social media for all the good reasons and content is posted to serve the needs.
Trends are what come and go, what will still stay in your work, effort, and energy that you send out in the world. We believe video content is gonna stay no matter how short or long.
3. Selective Approaches Of Brands For The Social Platforms
Brands are getting smarter with their approaches to putting content out on social platforms. As the larger social media content consumers are Genz, brands are careful about what works best on what platforms. The past few years have seen each social platform having a separate age group audience which makes it clear for the brands to choose their platform wisely for a better result.
In 2024 different niche brands and businesses are building their presence on every platform carefully studying their consumers. Also, contents have a specific tone based on the platform keeping the humour level a top priority for a higher engagement.
4. More UGC Contents
Social media is filled with User Generated Content (UGC). Users find them more reliable to trust a brand with. It has a more humanized approach and builds authenticity. This in return makes the humans feel belong and are a part of the community. More UGC Contents are expected to be seen in 2024. Many big brands are already taking full benefit of the trend.
5. Social Media is the new search engine
Millions and billions of information are posted every day on social media platforms. It is a rich source of knowledge about certain topics. Younger consumers were prone to social media searching for brands and products. Social Media could be the new trending search engine for a large number of people. It is time to make SEO-optimized content a crucial part of the content creation.
Chances are your target audience is already searching for their queries. This is going to increase the engagement and conversion rate in 2024. Create a social strategy with proper keyword research to rank higher and get noticed on the Explore page.
6. GenZ Targeting Contents
Meta has concluded that GenZ is the trendsetter of social media. GenZ is into exploring, learning from social media, and making content as their career path. Targeting our emerging generation- GenZ can be beneficial for brands selling products and skills. Contents on food, travel, and health are their major concerns in 2024.
Generating content on what GenZ is searching for is the new trend. Brands are upgrading themselves based on their target audience.
7. Meme Era Prevails
Meme posts have more shares, likes, and saves. Brands taking in the language of trending memes are everyone’s favorite thing on the internet. Ir easily becomes the point of discussion and part of the ongoing trend. That is the best form of creative content that drives heavy engagement. Businesses have been using it to edit it to fit with their category and convey their message through it.
Meme is going to stay and new trends will keep coming up, stay open to be creative and have fun with content creation.
8. LinkedIn’s Shift Towards Personalized Content
Gone are the days of LinkedIn with only job posts, someone getting hired and you still feel stuck in your life. Now 2024 will see people posting raw content, their challenges, experiences, and learning in their careers. Not just word content, but images and video content are uploaded and accepted. Still, the professionalism is maintained all through.
Brands are expected to build relationship with their target audience and competitors. Marketers are more inclined towards generating tailored content and strategic networking. LinkedIn is prepared to hop on to social media trends in 2024. It is aware of the SEO and creates keyword-based content.
9. A Surge In The Popularity Of TikTok In 2024
More number of the young generation are seen turning to TikTok. It is a great opportunity for the brands to establish their presence and create more informative, engaging, and entertaining content. Trends are always observed coming from TikTok and spreading over other social platforms later. 2024 is going to be the year of many more trending videos and content circulating among the people.
Best place to gain popularity among your target audience and launch your products. Influencers are available for marketing, your products can get recognition and reach to right audience.
10. New AI inbuilt features
Social platforms have been providing inbuilt AI features prior. It is hoped to upgrade in 2024. AI features are some unpaid and some paid. Insights have been a good help in understanding your target audience and tracking reports. There are chances of the new introduction of AI features to ease your advertisement process and make money through it.
Advanced tools are high in demand with more users and the need to fulfill their demands on time gives them no choice but to launch new features.
New trends have already started by the time you read this blog. We hope you found our blog useful to stay updated with the trend. Social media is a boon to marketers and you should use it to your fullest benefits.