With the evolving technology and digitalization having a social presence on online platforms is crucial for small and large businesses. Twitter (currenlty X) is a powerful platform with over 330+ million active engagers sharing valuable content, which helps in brand awareness. Whether a small business owner or managing a larger brand, learning how to create a Twitter business account can help you tap into new audiences and drive engagement.
This article will guide you on ‘how to create a Twitter business account’ in quick and easy steps. Now set up a professional Twitter profile, optimize it for success, and leverage Twitter’s features to grow your business.
Benefits of Creating a Twitter Business Account
If you are unsure about why you should create a Twitter business account consider the benefits that they offer:
1. Real-Time Engagement
Twitter allows brands to interact with their customers in real time. Responding to customer inquiries, participating in trending topics or direct messages, and engaging with industry leaders can make real-time engagement possible. Twitter enables businesses to be part of the conversations and directly interact with the audience.
2. Brand Awareness
Twitter promotes over 330 million active users engagement, making it one of the largest social networks for brands to make a global presence. By creating a Twitter business account, your brand can instantly gain exposure to a worldwide audience. Every tweet, retweet, and hashtag you post helps build your online presence and reach potential customers who might have yet to discover your business.
3. Cost-effective Marketing
Twitter is a cost-effective way to promote your business without having to invest any money. Posting tweets is free, and with the right content, you can organically grow your following without spending on ads. Twitter Ads are paid tools designed for businesses who wish to extend their reach even further with targeted campaigns.
4. Drive traffic to your website
A well-optimized Twitter business account can serve as a gateway to your website. Tweets that include links to your blog, products, or services can direct users to your site, increasing traffic and potentially converting leads into customers.
With these benefits in mind, let’s move on to the practical aspect: how to create a Twitter business account.
5. Connect with influencers and customers
X or Twitter allows common people to directly connect and tweet the influencers and for brands to connect with the customers to help their brands grow. Twitter is the right platform for Influencer marketing which is a powerful marketing tool for the business to grow. Imfuemcer helps brands reach a wide audience and convert them into their customers.
6. Monitor trends and competitions
Users can get insights on their accounts’ performance through Twitter’s trending which keeps the brand’s performance in check. This app provides insight into what topics are resonating with users at any given moment and helps them create content based on their current needs and get noticed. By following industry-related hashtags and discussions, businesses can stay on top of trends, and even better, monitor competitors’ activities to adapt their strategies accordingly.
7. Build Community
Psoying regularly and showing up for your customers and target audience helps the business build community on Twitter. When brands make their customers heard and noticed they are more likely to engage with you and take action as asked by the brands.
How To set up a Twitter Business Account?
If you are thinking ‘How to set up a Twitter Business Account?’ then don’t worry we’ve got you. Since now you know how much your business can grow through it, follow these easy steps to start your Twitter Business Account:
1. Sign Up for a New Business Account
- First, download the app from Twitter’s homepage or the app store. Click on “Sign Up” to get started.
- Now enter your email or phone and choose a password to make a new Twitter account and click ‘next’.
- Now confirm your business account by clicking on the verification mail sent to your registered email or phone number that you have provided.
- Click on ‘Create account’ after the verification and then press Next and it is created.
You’ll now be directed to your newly created Twitter Business Account to optimize it further.
Remember:
For a business account, instead of using your name, use your business name. Use an easy-to-remember business email, to maintain consistency and ensure that important updates reach your team. Choose a secure password that is easy for your team to remember but hard for others to guess.
2. Set Up your Set Business Account
Since now you have created your account, the question is ‘how to set up a Twitter business account’. For your customers to find you on the Twitter platform easily, and easily remember to keep a simple username.
It’s best to use your business name but if your exact business name is unavailable, try variations that still represent your brand, such as adding a location or industry (e.g., @YourBusinessNYC or @YourBusinessTech @BulkAccountsBuy).
Add a professional bio that tells people what you do, and why they should follow you.
3. Optimize Your Profile
Now comes the optimization part, optimizing your business account gives a clear message, keeps things professional, and attracts the right audience. Make sure to align your profile with your brand image and message. Here’s how you can make your profile stand out:
- Profile Picture: Use your business logo as your profile picture which is also the same as the one used on the website. It should be easily recognizable and sized at 400×400 pixels to display clearly across devices.
- Header Image: The header image appears at the top of your profile and should reflect your brand’s personality. Use this space creatively to showcase your products, promotions, or brand messaging. The recommended size is 1500×500 pixels.
- Bio: Your Twitter bio allows for 160 characters, so make it concise and impactful. Mention what your business does, include relevant keywords such as “how to create a Twitter business account,” and add a CTA like “Visit our website for more details.”
- Website Link: Adding a link to a business account will drive traffic to your website, landing page, or any other important resource that will help the visitors to explore.
- Location: Include your business location, especially if you’re a local business looking to engage with customers nearby
How To Grow Your Twitter Business Account?
Once you’ve created, set up, and optimized your Twitter Business Account, it’s time to get started professionally. Try these easy hacks to grow through your business account on Twitter/ X:
1. Post Consistent
To keep your business account active and engaging, you should aim to post informative, engaging, and trending posts regularly. Consistency is key to building loyalty among the audience. Start by posting at least once a day, schedule one post for a day, and gradually increase the number.
2. Use Hashtags
Hashtags are a great and powerful technique to expand the reach of your tweets among a new and wide range of audiences. Research popular hashtags in your industry and incorporate them into your tweets. Create a campaign for your hashtags and start a trend.
3. Run Twitter polls and contests
Twitter provides several features for businesses and brands to grow and engage with their customers. This makes them seen and heard and stay in the audience’s sights to maintain the brand image. You can run a simple giveaway, asking users to follow your account, retweet your contest tweet, or create a specific hashtag for them to participate.
4. Monitor Analytics
Twitter provides analytics tools that show how your tweets are performing. You can track your impressions, engagements, and follower growth to see what type of content is working for your business and create a strategy to promote more of it.
Conclusion
Hope you liked reading it and that this article helped you solve your query regarding ‘how to make a Twitter Business Account’. You now not only create, and set up but only optimize your Twitter business account and use it for the growth of your business.
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