Facebook communities can help you draw potential users and engage existing ones by providing unique content, community, and encouragement. Facebook Groups are a network inside Facebook’s site where people can enter and participate.
Groups are formed around shared passions or ambitions, such as video games or hiking, but there are also lots of business-oriented groups.
In this post, we’ll go over everything you need to know about starting and growing a popular Facebook community, as well as how to use it to promote your brand. By the end, you’ll know more about growing a Facebook Group from zero to something amazing than other Facebook advertisers.
Why Do You Need a Facebook Group?
Depending on the subject or goal, a Facebook community may serve various purposes, including branding, positioning the business as a leader in its industry, customer care, entertainment, masterminding, and more. In conclusion, three general and universal considerations address the question, “What are Facebook groups for?“
1. Keep in contact with other members of the community and share details.
2. Create content or view content that other members have shared.
3. Use the internal chat to communicate with other participants.
If you form a group of clients or individuals involved in your brand, you must keep them informed about your business’s goods and services. Customers can communicate and exchange information about the brand through Facebook pages, which increases interaction. As a brand, this will assist you in improving and learning firsthand what your existing and future consumers think
Facebook is one of the most active social platforms with more than 2 billion active users. More than half of this crowd participates in Facebook Groups. Facebook Groups are basically a community within the platform of Facebook, where users from different backgrounds can join and participate. The groups are made according to the common interests or goals of the users like sports, tech, or for promoting a product.
Forming a group can be done in a very effective manner without much expenditure. Thus making it an effective tool for businesses to market their product. These groups are so powerful that they create fan base communities for brands in a way that just wasn’t possible back then. It’s a place where the users will participate in different things, have healthy discussions, share interesting facts and even get access to knowledge, it’s a place where they can bond and create lasting relationships with other readers,customers or even with the company.
Things to Keep in Mind before Starting Facebook Group
Before you launch your Facebook, there are certain things to keep in your mind. Firstly, it’s important to determine the intention behind formulating a Facebook Group. You need these questions answered, as to who it’s for and what it is trying to provide and why you want to start it in the first place.
Secondly, after answering the above questions and finally making the group, you need to add some necessary details in your description which will tell your target audience about who you are, and will set their expectations accordingly. After this get the word out, share it amongst your loved ones and set a page for the same so that it gains more traction.
Thirdly, set some rules and regulations so that there is less chaos and more healthy discussions. Only allow legit members to enter the group and not any and every user. After all these steps, the next step incorporates active engagement, you can keep an event to encourage participation and get to know your users, so there can be a session or some form of engagement. It gets annoying when you’re the only one who keeps posting so make some other active members group leaders who can also post more interesting content.
How to Keep Active Group Members?
It’s crucial to keep it engaging so you can do the same by hosting regular events, it can be live Q&A sessions or challenges or even providing opportunities to your users to be heard and seen. Be the leader and set the example. If a question is asked then be sure to answer it and take the first initiative. If you want your users to be vulnerable and share their stories, be sure to model that behavior for them.
The content you create should be curated for your group. Every once in a well, share your personal story or incident, the struggles, the highs and lows that you have faced and things you did to overcome it. Add some humor once in a while too. Be real and give truthful and honest reviews and opinions to your users.
Even though anyone can join a Facebook group by just a click of a button, it won’t be official unless your members join your email list. For this, you would have to create a landing page that would include the group’s name, the benefits they get by joining and their willingness to be a part of the group by selecting the ‘I Want In’ button. You can also find other ways for members to join the email list like by demonstrating your expertise, or by providing a chance to them to attend a live webinar.
Business From Facebook Groups
Webinars are a good way of collecting many email addresses. When asked as to how to grow and promote your facebook group, there are many ways of doing the same too. Some of the ways can be by posting about your group once in a while on your page, another way is cross promotion. There are more than thousands of groups on facebook and every group has its special attributes to offer, so when you cross promote, your group grows more quickly and in general, it’s a great strategy to use. Before cross promoting, you have to be aware about the rules and regulations of other groups where you plan on being promoted. You can always ask your existing members to share your posts too amongst their circle and other places too.
The next way may be somewhat hard but you can use influencers. The main aim revolves around the idea of promoting some influencer’s content and then tagging them. You should specifically do this more on Facebook as all your posts are out in the public eyes. You can also promote your group on other social media platforms like Instagram, or twitter. Your users are not only part of Facebook but also are active and a part of other platforms like Instagram, Twitter, Linkedin.
Even though Facebook has its own legacy, Instagram is also one of the other platforms that’s growing rapidly. As it can be seen, Facebook groups are a great and natural way to bond, connect and build your community with different users, be it for business or for connecting with like-minded people in real-time.