95 million photos are uploaded to Instagram every day and viewers are more interested to see your photos. If you have a business Instagram is a great way to promote your business. You need a great Instagram strategy to reach more buyers to get sales. That’s why everyone needs to use hashtags.
What are Hashtags?
Hashtag is a combination of letters, numbers that are preceded by a # symbol. These hashtags are used to categorize the content on Instagram. In other words, hashtags are the sorting process of Instagram. These hashtags are clickable.
If you click on a hashtag, you can see the content posted by others under the same hashtag. You can add hashtags to your posts to get more reach and engagement. Think that you uploaded a photo with a certain hashtag. Your post will be shown to the people who search for that hashtag. That way you can take more reach and engagement for your posts.
However, hashtags can make or break your Instagram strategy according to the way of using them. So this guide will help you to make your Instagram strategy.
How many hashtags should I include in a post?
You can add a maximum of 30 hashtags to a photo. According to the stats, half of the accounts on Instagram use only 1-3 hashtags. However, it is good to add at least 15-20 hashtags per post. It is good to add all 30 hashtags. Take the maximum usage of hashtags. However, you can use it more or less according to your needs. But you need to pay attention to some points.
Where can I use the hashtags?
You can add hashtags in the caption or in the comments. It doesn’t affect your reach or engagement. So you can place your hashtags either in the caption or comment section. You can add the hashtags in the caption while you are uploading the post. If you want you can add hashtags in a comment, by navigating to the comment section after uploading the post. And also you can use hashtags in your stories as a wall. You can use hashtag stickers or the text tool for that.
Do you want to hide your hashtags?
If you don’t like to see an ugly list of hashtags at the end of your awesome caption, you have few ways to do that. One is you can add them as a comment as described above. The other way is you can keep space between the caption and the hashtag list.
You need to add 3-5 very popular hashtags. Posts with these hashtags will perform for about a few seconds or a few minutes. After that, your posts will be buried under the archives of those popular hashtags. And another 3-5 moderately popular hashtags help the posts to perform for about a few seconds or few minutes. Posts with 3-5 niche-specific hashtags will perform for about a few months. So their performance is very good. Adding 1-2 branded hashtags are also can be used. Hashtags with more than 1 million posts are highly concentrated. So they won’t help you too much. And there is a possibility of spambots bothering you. So go for the best strategy.
There are some things that you don’t need to do. If you don’t follow these things, you won’t be able to reach more audiences and your strategy won’t help you to grow as you wanted. You will face various troubles as a result of doing these things.
Don’t use banned hashtags
Instagram bans hashtags with inappropriate content. So if you click on that hashtag, you will see only top posts and won’t show recent posts. So don’t add them to your posts.
Don’t use spammy hashtags
Don’t use hashtags like #like4like, #like4follow, #followme. They are not good for your brand. People will think that you have spammy behavior and won’t engage with your content. And also such hashtags will attract more spambots and people who don’t want to engage with your content meaningfully.
Don’t use repetitive hashtags
It is not a good habit to use the same set of hashtags in every post and story. You need to change the hashtags according to the post. According to the Instagram community guidelines using repetitive hashtags is not a good idea. You can be penalized, push your posts down, and won’t show them under those hashtags due to the usage of repetitive hashtags in the posts. And even Instagram will ban you from thinking that you are a spamming user. You don’t need that. So keep that in mind and use your hashtags carefully.
There are some special things that you need to do to get more reach and engagement for your posts and to make your progress a success. Following are those things.
See the insights to check what hashtags are performing best
You need a business Instagram account to see these insights. If your account is not a business account you can change it from the settings. After that, you can use the Instagram insights feature to check how your posts are performing. In those insights, you can see how many impressions you got from hashtags. So do some research on them and you will be able to understand which hashtags are performing better.
Check before using
It is better to check the number of posts associated with the hashtag and whether the hashtag is banned. So you can find and use efficient hashtags in your posts.
Use more niche hashtags
If you use more niche hashtags in your posts along with other hashtags, you will be able to rank top in the recent pages of those hashtags. More niche hashtags are not too concentrated. So it is a great chance for you to stay top on those pages and attract more audiences who are searching for that hashtag easily. This can be stated as an easy way of attracting more users.
If you can use efficient hashtags in an efficient way, you can rank top. So the people who are not following you also see your posts and engage with them. If the content quality is high, your followers will like your photos and you will earn more followers.
Using hashtags is one of the best ways to promote your quality content. You can study more about hashtags to increase efficiency. Promoting your content will bring you more sales and build your business.
So you need to use hashtags correctly because it is the best way to promote your brand for free.